Love & Consumerism

Love & Consumerism

Recently I have been having long and heartfelt conversations with various single friends and family members (as well as privately with myself) about our solitary states. We all seem to be searching, relatively unsuccessfully, for a mate. Depending on the age, the desire to find the right significant other can be as traditional as wanting a spouse with whom to raise children, or as simple as meeting someone with whom to become a companion to share the later years.

When we ask ourselves precisely what we are looking for in this other person, the list can turn out to be startlingly long: intelligent, educated, good looking, healthy, thin, active, good sense of humor, similar interests to our own, wealthy, of a positive happy disposition, creative, capable, ambitious, good dresser, sophisticated, cosmopolitan, relaxed, sexy, affectionate, considerate, helpful, self-assured, original (but not too weird), politically aware and on the same wave length as we are.

And, of course, what we don’t want generates an equally long list: no heavy smokers nor alcoholics, no addicts of any kind, no slackers or drifters, no grifters or liars, no depressives or complainers, no neurotics or psychotics, no fascists or conspiracy theorists, no overeaters or junk-food junkies, no sexual hangups or STD’s, no financial problems, and no criminal history or bad habits.

So we are all looking for perfection, but the question for me is: why do we think that we deserve a mate that has all these stellar qualities while each of us is wonderfully flawed? What if this expectation, strangely out of proportion to reality, is, in fact, merely another aspect of the brainwashing of the consumer society to which we are habituated?

Many of us have used online dating services and apps like Tinder that are structurally not much different from Zappo shoes or Amazon. They work with a series of filters that focuses the available data to conform to our desires, but if we are not clear about what really makes us happy, then the filters and the ensuing data are useless. These services are quick and convenient, but I’m not sure love, affection, or even sex are really made more satisfying by being either fast or easy!

The whole process is being complicated by the rapid change in our mores, which outruns the changes in our values. In fact, the more stable values, that are embedded in our religions, philosophies, or communities, have been denigrated and marginalized for a long time. New is touted as far better than old;* and the virtues that have guided humanity for millennia are considered outdated and an obstacle to progress!

We are being encouraged to create our own values, a job that is far beyond the capabilities of most people. So most of us follow the crowds, doing what is popular and accepted in our peer group. For many of my male friends, they find themselves at sea as they try to figure out the new customs around the #MeToo movement. The irony is that these guys are exactly the ones that are least in need of being worried about their actions, as they are, in their nature, respectful and supportive of women.

The less aware men treat the women’s movement as noise; and they continue to learn how to relate to women by watching pornography, which creates a culture of disrespect, especially for younger people, of sexting, booty calls, and unprotected one night stands. (A quick note about pornography: pornography is the ultimate “spectacle” as Guy Debord describes it. To create the spectacle, the substitution of the image for the actual, the camera needs the “money shot”-where the man can be seen ejaculating-but this is not where pleasure or connection is to be found in real life any more than the enjoyment of food can be found in the endless photographs of meals and dishes on Instagram! In both cases, eating and sex, true enjoyment is not found in the seen, but in smell, taste, and touch, all of which is unavailable to the camera!)

It would be nice to finish this post with some great advice about how to find a lover or mate, but I am also feeling overwhelmed by all the advice available in the media and online, and I don’t want to add to it. We seem to be in an endless pursuit of improvement and happiness, and, again, I have a nagging feeling that this is just another facet of our lives as isolated consumers.

So I, for one, intend to concentrate more on how I can help other people, and to substitute gratitude for worry. And, of course, I will keep dancing!

*Though Nassim Taleb has an interesting question on this: what would you expect to be around one hundred years from now? We might answer: the internet, AI, self-driving cars, fully automated homes, but we would be wrong. The correct answer is whatever has lasted the longest to date: wine, cheese, leather shoes, glass goblets, portraits, dance, music, and all the other things that the Egyptians, Greeks, and Romans were familiar with!)

 

 

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